Building the social web

Social Media and the Social Web are two of the most dominant web trends today. We are bringing together a number of leading figures in this field to discuss why, how and who should use the "Social Web".

This is a free event scheduled for:
Date: Friday 2nd July 2010
Time: 6:15 to 8:45pm

Location: Central Saint Martin's College, Southampton Row, WC1B, UK

The focus for this event will be on building online communities, social web tools and how they benefit organisations and brands.

Who are building online communities right now?

Nike, MTV,  Heineken, Starbucks, Collins, Virgin Racing are just some of the brands building online communities – we’ll show you how to do the same.

What's is the "Building the Social Web" event about?

Besides being a get together to talk about the Social Web (and Drupal), we are currently organising presentations from Social Media experts - some leading lights in technology and strategy - topics to be covered include:

• How to build your own social network (with open source Drupal)
• Social web case studies
• Social media measurement and ROI
• the Social web and RDF
• the social web and education

Who is presenting?

Matt Rhodes of FreshNetwork presenting 'Proving the value of the social web'

Matt Rhodes is Director of Client Services at FreshNetworks. One of the founding members of FreshNetworks, Matt oversees the production, management and analysis of branded online communities for brands like Virgin Media, Royal Bank of Scotland and TM Lewin. Matt runs both professional and personal blogs and is a prolific author of social media best-practice articles for a range of publications. He is a regular speaker at social media and web 2.0 conferences across Europe, and is often called upon to give expert commentary about social media on Sky News and BBC radio.

John Fintan of White Label presenting 'How RDF Will Impact Internet Marketing'

Passionate about Open Source and industry standards, he's an active participant in numerous technical communities, with particular interest in Semantic Web. His core technology expertise is web system design and he has been instrumental in architecting and delivering some of the largest and most complex platforms currently in use anywhere. Having delivered systems into some of the largest companies in the world (including, Vodafone, Nike, Reebok, TUI, Flightcentre, Stella Travel, UK Goverentment, EU, Nortel and many others) he has huge depth of experience in all aspects of system design.

Leon Tong of BrightLemon presenting '(How to) build your own social network of 100,000+ users'

On graduating Leon worked for 2 years on a web site for the Department for Education - now the Department for Children, Schools and Families before working in the city of London on the French version of the highly regarded financial web site ADVFN (the Advanced Financial Network) .

Leon is a keen supporter of Drupal and the power of social networking for education, government and business.

Kat Elliot of New Digital Partnership presenting 'The Social Web for Professional Development'

Kat Elliott is a partner at New Digital Partnership and has been specialising in Drupal for the last three years as a digital consultant.

MyCPD was a Drupal-based tool we created last year for University of Arts London. The aim was to provide something that would help them manage and monitor a professional development programme in a more community-centred way than traditional CPD software allowed. This presentation is a look at the outcome and an quick overview of how Drupal was used in its construction.

Who should attend?

Those involved in any of the following industries should attend:

• Marketing
• Branding
• Advertising
• Social Media/Social Web
• Technology/Drupal Development
• Education/Training

When?

6:15pm till 8:45pm, Friday July 2nd 2010.

Where?

Central Saint Martins College of Art and Design
Southampton Row
London
WC1B 4AP

Take the entrance off Theobalds Road

Travel: Holborn tube and buses 159,68,91,168,171,188,243,521,X68